EXPANSION
The Client
- Leader in Swedish grocery retailing
- 23 800 employees
- SEK 147,645M turnover
- SEK 6,363M EBIT
The Opportunity
The rise of e-commerce has significantly altered consumer expectations and delivery logis- tics. ICA, a leading Swedish and Nordic grocery retailer, reco- gnised the potential in using its logistics network for last-mile deliveries, despite the reluctan- ce of franchise to offer pick-up points. To address this, ICA’s innovation lab developed a carrier-agnostic digital platform to simplify the last-mile delivery process. The project required effective coordination among numerous stakeholders and balancing high standards for user experience with business and technical requirements.
What did we do
- Robust system integration and design to ensure inter-operability between various stakeholder software systems.
- Effective Coordination: Managing collaboration between the client and their partners, suppliers, and internal resources to meet project milestones.
- Contract Design and Negotiations: Supporting partner contract discussions, designing XaaS solutions, and executing tech plans.
- Customer Service and Support: Establishing customer support processes and transitioning them to operations.
- Tech Roadmap and Budget Planning: Setting up future team structures and budget management.
- Launched the stable, mature ”the company” Paket platform in just three months, serving over 70% of Swedish households and a growing number of online retailers.
Aurentor’s Role
Aurentor was engaged to manage the project, leading technical laun- ches, continuous improvements, and integrations. Their responsibilities included ensuring seamless commu- nication between software systems, adapting to evolving requirements with agile development, managing collaboration to meet project miles- tones, supporting partner contract discussions, establishing and transi- tioning customer support processes, and setting up future team structures and budget management.
Outcome and Impact
ICA Paket launched in a record three months, integrating ICA’s infrastructure with innovative platforms from exter- nal partners. It now serves over 70% of Swedish households and includes major online retailers.
How we did it right
Aurentor combined deep technical expertise with an understanding of ICA’s corporate cul- ture, building a resilient team.
They enhanced the ICA Paket concept by enabling delivery tracking, managing returns, and leveraging existing contracts to reduce costs.